our company

With chicory and homegrown vegetables, Nicole and Guido brought their produce to local farmers' markets. To avoid wasting surplus cucumbers, cauliflower, rhubarb, and other fruits, they began making pickles and jams. The first jars, with handwritten labels, quickly found their way to enthusiastic customers. Elderberry syrup also gained popularity, attracting interest from local shops. With nostalgic packaging, distribution expanded to delicatessens and high-end bakeries across Flanders. In recent years, these products have also become sought after in gift baskets and as corporate gifts.

In 2008, their daughter Emilie, who had decided two years earlier to continue the family business, established a new production facility in Haacht. This was a crucial step in meeting the growing demand more efficiently. Since 1985, Wildiers has been producing jams, syrups, confits, pickles, and chutneys using only the finest ingredients while maintaining its artisanal quality.

At the end of 2018, Emilie handed over the family business to entrepreneur Renaud Craenhals, who continued the tradition with passion. In late 2024, a new chapter began: Belberry, globally known for its high-end products, acquired Wildiers. This takeover is a perfect complement to the existing assortment.